L’Oreal Elvive Color Vive Purple Conditioner is a tone-correcting conditioner designed to neutralize unwanted brassy and yellow tones in blonde, silver, or highlighted hair. Infused with purple pigments, it helps maintain cool, vibrant hair color while nourishing, softening, and smoothing strands. Ideal for keeping colour-treated hair looking fresh, radiant, and well-maintained between salon visits.
Key Benefits
- Neutralizes brassiness and yellow tones
- Maintains vibrant, cool hair color
- Hydrates and softens hair for smoothness
- Detangles and improves manageability
- Suitable for blonde, highlighted, bleached, or silver hair
- Gentle formula for regular use
How to Use
- After shampooing (preferably with purple shampoo), apply conditioner to damp hair from mid-lengths to ends.
- Leave on for 2–3 minutes for mild toning, or up to 5 minutes for stronger effect.
- Rinse thoroughly.
- Use 2–3 times per week or as needed for color maintenance.